Cloud Serverless Revolution:
Metaorange OTT Platform Upgrade

In the dynamic realm of media and entertainment, staying at the forefront of technology is paramount. Our client, a startup revolutionizing how television and film content is delivered, approached Metaorange with a mission—to modernize their OTT (Over-The-Top) platform application. The goal was clear: leverage the latest technology stack, seamlessly integrate with the cloud serverless, enhance performance, and elevate the overall user experience.  

Client’s Vision: Our client envisioned an OTT platform that not only stayed ahead of industry trends but also delivered content with speed, quality, and device independence. They sought to reduce Total Cost of Ownership (TCO) through a Cloud Serverless architecture while ensuring content relevance through personalized recommendations. Security and using the correct revenue model were also critical components of their vision.  

Metaorange Cloud Serverless Approach to OTT Platform Enhancement 

Technology Modernization: Metaorange initiated the transformation by updating the OTT platform with the latest technology stack, ensuring compatibility with modern systems. This provided the foundation for seamless integration with cutting-edge features and capabilities.

Cloud Integration for Scalability: Leveraging the power of cloud services, Metaorange integrated the OTT platform to ensure scalability, cost-efficiency, and effortless deployment. The Cloud Serverless architecture, based on a PAYG (Pay-As-You-Go) model, was implemented to optimize Total Cost of Ownership.

Device-Independent Accessibility: The revamped OTT application was designed to be accessible on various platforms, including Mobile (Android, iOS) and web browsers. This ensured a broader reach and enhanced user convenience.

Content Delivery Enhancement: Addressing concerns about buffering and ensuring swift content delivery, Metaorange implemented features that provided a seamless streaming experience. New content, features, and experiences were introduced to keep users engaged.

Personalized Recommendations: To enhance user engagement, Metaorange implemented a robust recommendation engine. Leveraging the user’s previous watch history, watchlist, and rental history, the system now delivers personalized content suggestions, making the viewing experience more enjoyable.

Data Security through DRM: Digital Rights Management (DRM) was integrated into the system to control and manage access to copyrighted material. This ensured data security and compliance with industry standards.

Transactional Video-on-Demand (TVOD): Metaorange aligned the revenue model with the client’s vision by implementing a Transactional Video-on-Demand (TVOD) system. This allowed customers to rent videos based on their individual needs, providing a flexible and customer-centric approach.

Metaorange Success: Transforming the OTT Landscape 

The collaboration between Metaorange and the client resulted in a modernized, scalable, and feature-rich OTT platform. The enhanced user experience, personalized recommendations, and optimized cost structure exceeded the client’s expectations. The successful integration of Cloud Serverless architecture not only reduced TCO but also positioned the client as an innovator in the competitive media and entertainment landscape.  


Metaorange transformative journey with the client exemplifies our commitment to driving innovation in media entertainment. By blending cutting-edge technology, cloud serverless integration, and a customer-centric approach, we’ve not only met but exceeded our client’s expectations, paving the way for a future where seamless, personalized content delivery is the norm. 

Vishal Rustagi

Co-founder of Metaorange Digital, Cloud Advocate, App Modernization, and Azure Certified Architect.

Vishal Rustagi has over 21 years of experience in the IT software and development industry, specializing in modernization and migration projects related to Cloud, DevOps, and Applications. He is a certified TOGAF and cloud architect, with expertise in enterprise architecture and cloud computing.

Blog Date

18 December, 2023



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