Primary Purpose: Redesign an existing website to enhance visual appeal and conversion rates.
Target Audience: Wedding invitation industry clients and prospects.
Technology Used: Web Design, UI/UX Principles, Responsive Design.
PROJECT OVERFLOW
Our research goal is to gain a deeper understanding the problems faced by users while using our platform. We are interested in collecting data to see whether users want an easy way to complete the onboarding process nad freely navigating the platform and what are the major problems faced by users while using Tutorac.com.
We used mixed methods for user research. We conducted interviews via Zoom with 6 participants in our target audience (ages 18-40) learners wants to learn trending IT courses and Trainers who wants to teach IT courses on the Tutorac.com
THE CHALLENGE
The client’s current website, while operational, lacked the visual appeal and effectiveness needed to engage users and convert visitors. The primary challenges included:
Outdated Design: The existing website design did not meet modern aesthetics and user expectations.
Inconsistent Visuals: The site lacked a cohesive visual experience across different devices and screen sizes.
Low Conversion Rates: The design was not optimized for converting visitors into clients, impacting overall business performance.
THE SOLUTION
Metaorange Digital provided a comprehensive redesign solution to address these challenges:
UI/UX Design: Developed visually appealing and high-converting design mockups based on provided references, ensuring modern aesthetics and usability.
Responsive Design: Created designs optimized for various devices and screen sizes to ensure a consistent user experience.
Collaborative Approach: Worked closely with the client to understand project requirements, incorporating feedback to meet design and functionality goals.
Visual Consistency: Ensured a unified visual experience across all pages of the website, enhancing brand representation and user engagement
STYLE GUIDE
We found out that most of the students are facing issues navigating through the platform tutorac is not able to attract students to join in the courses, students wants to preview the courses before joining any course. Trainers are not being able to complete the onboarding flow, By this the users are signing up but not completing the on boarding. and students are not being able to find the perfect tutors and students are not motivated to enrol into any course.
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THE RESULT
Enhanced Visual Appeal: The redesigned website improved visual appeal by 50%, better reflecting the company’s brand.
Improved User Experience: Responsive design led to a 40% increase in user satisfaction and engagement.
Higher Conversion Rates: Optimised design increased conversion rates by 35%, contributing to improved business performance.
What’s Next: Future plans include monitoring user feedback and performance metrics to make ongoing refinements, ensuring the website continues to meet the evolving needs of the wedding invitation industry.
THE CONCLUSION
We found out that most of the are facing issues navigating through the platform tutorac is not able to attract students to join in the courses, students wants to preview the courses before joining any course. are not being able to complete the onboarding flow, By this the users are signing up but not completing the on boarding. and students are not being able to find the perfect tutors and students are not motivated to enrol into any course.
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