About the Client
The client, a service provider, aimed to enhance their user engagement by revamping their subscription signup pages. Despite having a functional website, the existing signup pages were outdated and did not effectively capture user interest or drive conversions. The client sought a modern, engaging design to improve the user experience and boost subscription rates.
The Challenges
The client’s subscription signup pages were outdated, resulting in a lack of visual appeal and functionality. The pages were not optimized for various devices, leading to a fragmented user experience across different screen sizes. Additionally, the signup process was cumbersome, causing potential subscribers to abandon the process and reducing overall conversion rates.
