About the Client
The client, a wedding invitation company based in Agra, India, had a functioning website but was dissatisfied with its design. They sought a UI Designer to create a visually appealing and high-converting website experience. The goal was to redesign the website to better reflect the company’s brand and improve user engagement.
The Challenges
The client’s current website, while operational, lacked the visual appeal and effectiveness needed to engage users and convert visitors. The primary challenges included:
- Outdated Design: The existing website design did not meet modern aesthetics and user expectations.
- Inconsistent Visuals: The site lacked a cohesive visual experience across different devices and screen sizes.
- Low Conversion Rates: The design was not optimized for converting visitors into clients, impacting overall business performance.
